Westamerica

Westamerica Graphics is pleased to introduce a special-effect coating that’s sure to be a hit with discriminating designers. Called “Soft-Touch”, this coating imparts a leather-like, almost “rubbery” feel with a rich matte appearance to printed materials. Soft-Touch is applied in-line on the printing press, and doesn’t require any off-line treatment or processing.

In the past, designers would have to spec a more expensive matte film lamination or a UV matte coating, in order to achieve a similar effect. Although Soft-Touch is a more expensive material than traditional aqueous coating, it does offer cost savings (and turnaround savings) versus off-line laminating or matte UV. “Our clients love this new Soft-Touch coating, and they’re anxious to try it on new projects”, says company president Doug Grant. “The fact that it’s a more cost effective solution than off-line laminating is just icing on the cake”.

Soft-Touch coating is a waterbase or aqueous coating. Like other aqueous coatings, it’s non-yellowing, it dries quickly and allows faster press speeds and turnaround times. In addition, aqueous coatings are environmentally friendly – they have very low VOC content, and waterbase coated papers can be recycled very easily.

You’ve got to see – and feel – this unique new coating for yourself. Please contact your Westamerica Account Rep to request a sample today.