Westamerica

 

"Thank You".  These are two words that can never be said too many times.  At Westamerica, we're very grateful for the valuable friendships and business relationships we've developed over the past 35 years.  We're also big believers in the power of the PRINTED word.  This is especially true when it comes to expressing thanks.  A hand-written thank you card, received in the mail, is memorable - and something that stands out in our hectic electronic world.  Mohawk Papers recently published an article about this very topic - and we're proud to be featured in their story:

"When you’re on the run from one project to the next, it’s too easy to forget the power of a “thank you.” For a customer, sincere words of gratitude can be as memorable as an impressive estimate package… and the thoughtful expression of the words “thank you” will always help develop and cultivate a long-term relationship."  READ MORE

Westamerica's Structural Resource Center (SRC) is a new addition to our web site.  The SRC is our online center - available 24/7 - offering helpful tools and resources to assist in the design and creation of dimensional graphics projects.

In this post, we feature "WAG's Greatest Hits - The Dieline Collection".  The collection is a downloadable assortment of our most-requested die lines, including pocket folders, table tents, CD sleeves, envelopes and fun bonus items.  Please note:  paper thickness on your project matters, so please contact your WAG rep before designing a complex job or a project with critical cross-overs.  We'll gladly assist you with your final die line.

Visit our Structural Resource Center to request the Dieline Collection, as well as other helpful tools and resources. 

 

Westamerica Graphics is pleased to announce the "Grand Opening" of our new Structural Resource Center (SRC).  The SRC is our online center - available 24/7 - offering helpful tools and resources to assist in the design and creation of dimensional graphics projects.
In this post, we feature our "Dimensional Graphics FAQ Sheet".

Here's an excerpt:
> Why should I consider using dimensional graphics?
Because it works.  According to the Direct Marketing Association’s Response Rate Report, dimensional mail generated response rates that were two to three times greater than traditional “flat” printing.  Use dimensional mail when you want to break through the crowded mailbox.  Reach key prospects:  a dimensional “package” is most likely to zoom right past an admin and land straight on the decision-maker’s desk.

> Why is dimensional marketing so much better than “flat”?
Flat ads may deliver a one to three second window of attention, while a dimensional product engages the viewer for an average of forty-five seconds or more.  Plus, dimensional mail (sometimes called “lumpy mail”) gets noticed amidst all the mailbox clutter.  A “package” is almost guaranteed to get opened – and likely before all other mail.

Visit our Structural Resource Center to request our complete "FAQ Sheet", as well as other helpful tools and resources.
 

 

We're at the finish line.  We already know that adding some dimension to your campaign can turn your flat printed sheet into a die-cut-folded-assembled-three-dimensional-supercharged-high-impact marketing tool.  The 5th and final step of a typical dimensional graphics project follows.

Step 5 – Die Cutting and Assembly
This is the “magical” part of the process – where your flat printed sheet is die cut, folded, glued, and assembled into a high-impact promotional tool for your company.
Westamerica Graphics is Orange County’s leader in creative structural design.  We provide high-performance solutions that help our clients build their business and strengthen their bottom line.  Contact us to get started today!

Visit our Structural Resource Center for more helpful dimensional graphics resources.

 

It was standing-room-only for our latest WAG U seminar, held on Wednesday November 9.  Our topic was "The Art and Science of Dimensional Graphics".  Dimensional, or structural graphics, helps marketers capture attention, engage audiences, and achieve dramatic results on marketing campaigns.  Westamerica has become Orange County's leader in producing creative dimensional graphics - and this seminar offered a peak behind the scenes of the process.

Seminar presenters included Neenah Paper (text and cover papers), Mead Westvaco (coated covers), and Westamerica Graphics (our very own Rad Scientist Mark Hanson aka Dr. Foldenglue).  Attendees learned about trends and new ideas in paper and packaging, cool new paper swatches and tools, sustainable/recyclable options, and helpful case studies and success stories in dimensional graphics design and production.

Attendee feedback was positive:
"Thanks for inviting me... You made a subject like paper fun and interesting."
"I liked getting an update on the latest and greatest in the paper industry, and what my printing options are."
"Great samples, awesome insightful inspiration regarding structural printing."
"I find these presentations very valuable."
"Helpful to see the (structural design) process in total.  Keep up the great work!"

 

Westamerica has presented their popular WAG U client education seminars for eighteen years.  These workshops demonstrate Westamerica's commitment to helping their clients succeed, offering new ideas and solutions to help clients grow their business and strengthen their bottom line.

CLICK HERE to download the Powerpoint slide show "5 Steps to Dimensional Success".

In previous blog posts, we've shared that dimensional graphics can energize your next marketing campaign.  Dimensional graphics turns your flat printed sheet into a die-cut-folded-assembled-three-dimensional-supercharged-high-impact marketing tool.
Here’s what "Step FOUR" of a typical dimensional graphics project workflow looks like:

Step 4 – Proof and Print
Before we go to press, you will receive a final color proof.  We’ll even cut it out and assemble it, so you can see how your graphics will look in their final form.  When you approve the proof, we go to press – and we have the finest team of press craftspeople in SoCal – so your project is in very capable hands.
We'll cover the final step in our next blog post.  If you’d like to add some dimension to your next campaign but don’t quite know where to start, we can help.  We’re Orange County’s leader in creative dimensional graphics.

Visit our Structural Resource Center for more helpful dimensional graphics resources.

In previous blog posts, we've shared that dimensional graphics can energize your next marketing campaign.  Dimensional graphics turns your flat printed sheet into a die-cut-folded-assembled-three-dimensional-supercharged-high-impact marketing tool.

Here’s what "Step THREE" of a typical dimensional graphics project workflow looks like:

Step 3 – Die Line
We will create your die-line in a digital file format that you can use to prepare and place your final art.  Or, you can request that we place your final art into the die-line.  It’s important to account for such things as bleeds and critical crossovers – and we’re experts in this process.

We'll cover the remaining steps in our next blog post.  If you’d like to add some dimension to your next campaign but don’t quite know where to start, we can help.  We’re Orange County’s leader in creative dimensional graphics.

Visit our Structural Resource Center for more helpful dimensional graphics resources.

Create engaging, high-impact promotional material for your company through the use of dimensional graphics.  We can turn your flat printed sheet into a die-cut-folded-assembled-three-dimensional-supercharged-high-impact marketing tool.

Here’s what "Step TWO" of a typical dimensional graphics project workflow looks like:

Step 2 – White Sample Prototype
We’ll show you some sketches to visually convey our concepts and to see if we’re on the right track.  Then our structural design experts will create one or more mock-ups – on actual job stock using our state-of-the-art CAD system – to demonstrate functionality, size, and durability.

We'll cover the remaining steps in our next blog post.  If you’d like to add some dimension to your next campaign but don’t quite know where to start, we can help.  We’re Orange County’s leader in creative dimensional graphics.

Visit our Structural Resource Center for more helpful dimensional graphics resources.

 

You can create engaging, high-impact promotional material for your company through the use of dimensional graphics. What’s “dimensional graphics” you ask?  It’s simply turning your flat printed sheet into a die-cut-folded-assembled-three-dimensional-supercharged-high-impact marketing tool.

Our collaborative process makes it easy. Here’s what "Step ONE" of a typical dimensional graphics project workflow looks like:

Step 1 - Collaborate
We meet together, we brainstorm, we discuss your objectives:
•    Usage – is it a display, a mailing, a package, a promotional piece?
•    Longevity – is it for one-time use, or does it need to stand up to extended use?
•    Consistency – does it mate with other products for color or stock match or design consistency?
•    Mail / Ship – are there weight considerations, does it need to ship flat or in a separate shipper?
•    Artwork – who will be preparing the artwork, do you need our assistance?

We'll cover the remaining steps in our next blog post.  If you’d like to add some dimension to your next campaign but don’t quite know where to start, we can help.  We’re Orange County’s leader in creative dimensional graphics.

Visit our Structural Resource Center for more helpful dimensional graphics resources.

 

WAG's CEO Doug Grant will appear on a panel of print industry sales professionals at an upcoming PIASC Sales Club meeting.  The meeting topic is "Who Moved Their Cheese - Surviving and Thriving in the Changing Marketplace", and will be held in Seal Beach on Tuesday evening October 4, 2011.

The PIASC Sales Club is being revitalized, after "taking a break" for the past few years.  The Sales Club's goal is to host vital, vibrant programs where industry sales and marketing professionals can gather together in a fun and educational environment.  According to this event's invitation "our first meeting will feature a panel of local print sales professionals who have not only paid their dues over the course of their careers but who have also successfully dealt with the obstacles, changes and pressure that all sales people have experienced over the last couple of years".

Both new and seasoned sales professionals are encouraged to attend, as well as CSRs, Sales Managers, Owners and Presidents.  More information can be found at PIASC Sales Club .