If I had a nickel for every time I've been advised to "think outside the box", I just might be able to support my Starbucks addiction. But it is good advice, isn't it? Getting insights and perspectives from people and companies that are completely outside my industry really does help me to think more creatively. How about you? As you seek to grow your business, do you find yourself stuck in a rut, still "drinking the Kool-Aid" about how companies in your industry are supposed to market themselves? Maybe it's time to try a new dimension in sales promotion - a "3-dimensional" strategy.
Doug Grant
BMOC* at WAG
*(Big Man On Carton)
You are not alone. Your company needs to increase sales. Welcome to the club (and it's a big club). Every one of our clients- both large and small - is struggling to generate revenue. A lot of folks are trying new things. New, as in new media. Things like social networks, email, SMS messaging and QR codes. And certainly, if used wisely and in the right cross-media mix, these can be great tools. But some of you have discovered that "new" doesn't always mean "better". Better means better.
So, how do you get better results on your marketing spend? One suggestion: go "origami". Add some dimension to your next campaign. Dimension, in this case, means taking a flat printed sheet and cutting/folding/gluing/shaping it into a high-impact marketing tool. A dimensional project can be as simple as a custom folder or table tent, or as complex as a specialty promotional package or a creative pop-up brochure.
Check out the following examples to see how you can turn your next campaign from "flat" into "fabulous".
Dimensional mail generates response rates that are two to three times greater than "flat" printing. Admit it - you KNOW it works! Have you ever NOT opened a "package" you received in the mail? READ MORE
Whether you're creating a promotional package for a marketing campaign, or retail packaging for a new product line - you must consider the environmental impact of your package. "Paper or plastic" is not just a choice at the check-out line. READ MORE
Ads can get customers into a store, but it takes a good P-O-P strategy to turn shoppers into buyers. An important part of that strategy is the physical design of the P-O-P itself (this is the "origami" part). The "shape" of your display is as important as its color and message. READ MORE
You can create engaging, high-impact promotional material for your company through the use of dimensional graphics. Don't worry if you're new to this process - our friendly collaborative style makes it easy. We'll walk you through it, each step of the way!
How about packaging? Even if you've never attempted package design before, we can help get you started. We'll do the "heavy lifting" of structural design and prototyping, then provide you with a die line to build your art around. Some of our clients have even asked us to create working samples that look just like the finished product, to help them get new business. We want to help you grow! READ MORE
Are you ready to dip your toe in the water and try a dimensional graphics project with Westamerica? Here's a little incentive to get you to dive right in. CLICK HERE to download a coupon worth $200 in structural design services on your next dimensional graphics project. Come on in, the water's fine!
Here's a new idea to help get your mail noticed and opened. UPS and USPS have partnered together
to offer a new innovation in mail delivery - and they call it (obviously enough) "UPS Mail Innovations". If you've
ever considered sending out an important campaign using USPS Priority Mail, consider using UPS Mail
Innovations instead. You can save a ton of money, and your mailing enjoys the same high level of importance
when it reaches your target.
Find out more HERE
September is Hunger Action Month. Throughout the month, a nationwide network of more than 200 food banks is calling upon communities to take action through the "30 Ways in 30 Days" campaign. Here in Orange County, Second Harvest Food Bank provides meals to nearly 220,000 individuals every month. Westamerica Graphics is pleased to partner with Second Harvest in their efforts. You can help too! Find out more HERE
For a list of the most-needed items, please CLICK HERE
Adobe's latest release, CS5, has been out since April. You may have pulled the trigger already, but you may not
know that Adobe has buried hidden secrets deep inside this suite of applications. Your mission is to attend our next
WAG U, and listen as an Adobe insider reveals the secrets contained within CS5.
Classified WAG U Briefing on CS5:
CS5 Secrets Revealed
Tuesday October 26, 2010
9am to 12 noon
Registration begins soon. Watch your mail for your personal invitation.
You received this email because you have purchased from Westamerica or you have signed up online. If you'd rather not receive future newsletters, simply reply to this message with the word REMOVE in the subject line. If you have any comments or questions about content in this newsletter, please email and let us know. Thanks!
